PANTONE SMOOTHIES

A delicious color experiment.

I make a lot of smoothies and noticed it kinda works like mixing paint. Add a strawberry, get a hot pink hue, add some spinach and get a subtle green. Pantone Smoothies is an artsy little project seeking an answer to the question: is it possible to create tasty smoothies in any Pantone color? 

The process is pretty simple. I buy colored paper from a local art store, match it to a Pantone swatch, and make the smoothie to match whatever color the swatch is. Me and Mike photograph the fruit lay downs and smoothies using the colored paper as a backdrop, in a light box in the office basement. 

Stay tuned for more Pantone Smoothies and recipes. Follow @pantonesmoothies on Instagram for more. 

Created by Hedvig A Kushner, pics by Michael Kushner. 

Special thanks to Mother New York for letting us shoot there, and occasionally steal avocados.